Jameson Rodgers, CEO and Founder of N-E Where
Jameson Rodgers built a company that will bring in $15+ million in revenues after only two years. He shares his strategy for building N-E Where, an e-cigarette company, with listeners of the Earning Freedom podcast.
I reached out to Jameson with hopes that he would provide us with his secret to success. Turns out there isn’t any secret. The recipe for building a profitable business like N-E Where is the same recipe for building a great life. First, an individual must define success. That definition leads to crystalizing a vision. The vision leads the individual to create a plan. Then, day after day, the individual executes the plan that leads to the vision.
Jameson had a vision for building an e-cigarette company. The origins of his vision began because he wanted to lessen his mother’s addiction to nicotine. She had been a smoker for Jameson’s entire life. Despite his pleading with her to stop smoking, she couldn’t quit. When Jameson saw e-cigarettes on the shelves of a convenience store, he purchased some e-cigarettes for his mom. He had read that the e-cigarettes were less harmful to health than ordinary cigarettes. His mom liked the new products. That simple market research encouraged Jameson to learn more.
Electronic Cigarettes and E-Hookah
During our Earning Freedom podcast episode, Jameson Rodgers told me that he studied to learn more about e-cigarettes and the E-Hookah. Through his online research, Jameson discovered that a major tobacco company had purchased an e-cigarette company for more than $100 million. The company was only two years old and had 8,000 different retail accounts. When Jameson learned about the $100 million valuation, he took immediate action.
The idea of $100 million business birthed a vision for Jameson. He could see himself persuading 8,000 stores to carry a line of e-cigarettes that he would bring to market. If he succeeded, he reasoned that he would have built a business that the market would value at $100 million.
Jameson next created a plan. His research led him to learn that e-cigarettes were manufactured in China. After finding numerous suppliers, Jameson flew to China. After a few days in China, he secured a deal with a supplier. Jameson returned to the United States and further detailed his plan. He presented his plan to investors and they agreed to fund him with $100,000 in startup capital; without a plan, he never would have been able to make the persuasive case for investors to write checks that totaled $100,000. That capital allowed Jameson to purchase 8,000 products. He didn’t have one customer, but with his plan in place, he knew that he could persevere.
Jameson tells the Earning Freedom podcast audience how he grew. Although he began without a single customer, through relentless execution of his plan, in less than three full years he has built a national distribution system with more than 15,000 stores selling his products. He is an inspiration to anyone who chooses to create something magnificent out of nothing more than sheer determination.
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